It is often considered that a powerful and effective CRM program can accelerate your sales and allow you to continually satisfy your existing customers. How is it really? Is it worth investing a good deal of time and resources?
As it turns out, it is more productive for establishments to maintain a good rapport towards their already existing customers, than constantly looking out for a new audience. Companies usually need to spend lot more resources to acquire new customers than to sell to an already existing customer. [More]