It is often considered that a powerful and effective CRM program can accelerate your sales and allow you to continually satisfy your existing customers. How does it work? How much is it worth investing in term of time and resources?
As it turns out, it is more productive for establishments to maintain a good rapport towards their already existing customers, than constantly looking out for a new audience. Companies usually need to spend lot more resources to acquire new customers than to sell to an already existing customer. [More]