The Bright Business Suite

AtemisCloud features, insights and business strategies.

How to be successful at launching a new product or service?

Thanks to Internet, launching a new product or service is much easier. In the "good old days," you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. Then on launch day, you could sit back and watch the articles roll in. In those days, reporters might even spend a few days fact-checking and talking to customers before filing their stories.

For good or bad, those days are gone. Today, the pace of news is limited only by the speed of light. The new media landscape incorporates far fewer major outlets; rather, it is made up of a smaller number of slimmed-down publications and an inordinate number of specialist bloggers. Getting "ink" might be easier, but paradoxically, getting attention has become extremely difficult. And the attention you get is forgotten within minutes as the unceasing flow of even "newer news" pushes your announcement out of the collective mind share.

New tactics are required to get the notice you deserve. So the answer is to prepare the impressive emailing campaign!

-Inform your customers and prospects about the company’s news, events and product launches within an emailing. Make sure to bring the newest brief with the interesting precise firgure or to show the benefit that you could fulfill the customers’ satisfaction.

-Fill up with a text each part of the newsletter and send it automatically to all signed up customers. You can even make your own design and decorate the newsletter according to what you understand about your recipients.

-With the research engine placed in the letter, allow the customers to find a specific request on your web site. And you could also follow what the customer need as well, come try Atemis solution then you can find out many things you have not known about Newsletter and Tracking!

More information: Manage your companies' and customers' contacts